Q4 2023 Performance of Top iOS Self-therapy and Journaling Apps in Europe

In the fourth quarter of 2023, the self-therapy and journaling app category on iOS witnessed varied trends in Europe. Sensor Tower's data provides a comprehensive look at the performance of the top applications in this space.

Me+ Daily Routine Planner experienced a mixed trajectory, with downloads peaking at 96K in early November before declining to 51K by the end of December. Revenue followed a similar pattern, starting at approximately $46K and dipping to around $27K. Weekly active users showed more resilience, starting at 196K and reaching a high of 252K in early November, before closing the quarter with 224K.

Productive - Habit Tracker saw its downloads fluctuate, beginning at around 23K and ending the quarter slightly down at 14K. Revenue also decreased from $13K to $10K. Weekly active users started at 142K, dipped to around 80K mid-quarter, but slightly recovered to 82K by the end of December.

Breeze: Mental Health showed a promising uptick in downloads from 5K to a high of 21K in mid-November, before settling at 15K. Revenue exhibited stability, beginning at $24K and ending at around $19K. Weekly active users presented growth from 31K to a peak of 52K, ending the quarter strong at 42K.

I am - Daily Affirmations maintained a steady downloads range from 11K to 14K, with a year-end spike to 11K. Revenue started at $15K, dipped to $9K in mid-November, then rose to $13K. Weekly active users were consistent, starting at 60K, with a slight increase to 61K by the year's end.

Daylio Journal - Daily Diary downloads witnessed a gradual decline from 10K to 7K, with a slight rebound to nearly 10K in December. Revenue saw a positive trend, starting at $14K and rising to nearly $20K. Weekly active users remained robust, starting at 201K and concluding the quarter with 203K.

For more detailed insights and analysis on the app performance trends, Sensor Tower's platform offers an in-depth overview of the self-therapy and journaling app market in Europe.